📍Client: Handicraft Artist – Charsadda, KPK
🎯 Challenge:
A local female artisan’s original design patterns were being copied and sold online without her permission. She had no knowledge of copyrights or how to protect her work.
🚀 GupShuf Solution:
- Provided awareness on intellectual property rights in simple Urdu
- Helped her file a basic copyright protection form with relevant documentation
- Designed a “Copyright Protected” digital badge for her branding
📈 Results in 30 Days:
- Artist now actively includes copyright symbols in her product labels and website
- Copycat accounts were reported and content taken down
- Increased confidence in showcasing her art digitally
